Sam Elliott wanted to try something new for this Coors Banquet VO, so I asked him to try embodying Western masculinity in his read. He later received an Oscar nomination for a very similar performance in “A Star Is Born.”

The Coors Light campaign was our answer to a thought-provoking question: What if we put sports in a beer commercial?

Kirk Herbstreit wasn’t thrilled about yelling, “WOOOOOO PIG SOOIE!!!” over and over for the Razorbacks spot, but he nailed it like the pro he is.

This was a fun one: a tongue-in-cheek proposal for Amazon to buy out Carl's Jr.

The concept involved the CEO of Carl’s Jr. going rogue, coming up with "innovative" and “synergistic” ways the two companies could work together, and tweeting them all at Jeff Bezos in an attempt to woo him.

We didn’t get our buyout, but we did get over a billion impressions.

So, I’m not sure if you’ve been following the news lately, but there’s been a disease going around.

Bizarrely, after around Day 20 of the most fucked-up time of our lives, lockdown hardly seemed novel at all. Our brains were so fried that the days started to run together.

But still: so much happened. Creativity, connection, heroism, heartbreak. We wanted to remember it all – the good and the bad – so that one day, if we were lucky enough to come out the other side of this thing, we’d remember everything we endured, and everything we were capable of.

This is the Museum of Quarantine.

“It should be easy to find good footage related to words that are so new that searching them yields almost no results on stock video si— waaait a second.”

We called out every value meal that is neither a value nor a meal. And when the other chains came back at us, we were ready.

All hilarity provided by our VO talent, Mr. Danny McBride. 

We ran locally targeted campaigns in New York and Denver.

Much beer flowed. 

If you want proof that I’m not precious about my words: this campaign didn’t have any.

I helped create the first-ever brand campaign for a brand that REALLY needed a brand campaign.

From before I ever set foot in an agency.